Understanding the Market

As our US team wrapped up their trip to Rwanda, we spent the last full day alongside our field partners, co-facilitating an economic empowerment training for 35 entrepreneurs. We discussed conducting market analysis for launching new businesses and strengthening existing ones. This session included engaging with one another and discussing business strengths, challenges, and ideas for growth.

These participants were sent home with an assignment to evaluate their personal and business finances and come back with a realistic budget they manage effectively. This initiative aims to strengthen the business skills of these 35 entrepreneurs and boost their businesses with a capital injection once these skills have been established and strengthened.